Want to thrive as a long-term author?
It’s all about your readers, not the algorithm. 📚✨

The authors who will dominate in the next decade aren’t the ones with the flashiest ads or perfect keywords. They’re the ones who’ve built an authentic connection with their audience—one that can’t be wiped out by a platform change.

Maybe you’re seeing great sales right now, but does your audience really know you? Are they loyal fans—or just random clicks?

When the algorithm shifts (and it WILL), you could see your sales drop. And suddenly, you’re scrambling to get back on track. 😬

But imagine this: you’ve been connecting with your readers all along. You’ve built a community that trusts YOU. When you drop something new, they’re ready to support. 📲

Here are a few tips to make sure your audience-building game is strong:

  1. Engage consistently: It’s not enough to just post updates when you have a new book out. Share your process, thoughts on writing, even personal tidbits. Let your readers in on your world.
  2. Encourage interaction: Don’t just talk at your audience—talk with them! Respond to comments, ask questions, run polls, or host live Q&A sessions. The more you engage, the more invested they’ll become.
  3. Build a community: Whether it’s a Facebook group, a blog, or a simple email thread, creating a space for your readers to connect with each other strengthens their bond with you.
  4. Give value before you ask for sales: Focus on providing value—be it in the form of tips for fellow writers, advice for readers, or behind-the-scenes glimpses. Once your readers feel like they’re getting something meaningful from you, selling becomes a natural next step.
  5. Leverage user-generated content: Ask your readers to share their thoughts about your books, tag you in photos, or post about their reading experiences. When fans promote you, it’s more powerful than any ad campaign.
  6. Don’t rely on one platform: Readers are found on all channels.  Make sure to email, post blogs, and create content on social media and don’t put all your eggs in one basket.

Remember: Selling to someone who’s already engaged with you? Way easier than convincing a total stranger.

So, stop thinking of audience-building as an afterthought. It should be just as important as your book sales—because without your readers, there are no sales.

Ready to turn your followers into loyal fans? Let’s make it happen. 💥