Every Moment is a Fresh Start

Happy Holidays and Happy New Year, Bookish Friends!

Another year has come and gone, and I would like to say thank you for trusting Expound Publicity for the past 5 years with your book marketing needs. As we embark on new trends, new collaborations, and new opportunities for 2025, the purpose of Expound remains the same — help authors achieve success, accomplish their goals, live their dream, and give their book the exposure it deserves.

Our growth over the years has been a cumulative result of the efforts of every individual associated with us. Cultivating partners and vendors who we trust (and who trust us) is at the forefront of our mission. And whether it was a DIY or DIFY campaign, our authors are the essential piece of the puzzle that make their books shine.

We look forward to helping you achieve more milestones in your book journey in 2025 and are here to cheer you on, pick you up, and cross that finish line. It’s a marathon, not a sprint.

So, here’s to a wonderful holiday season and Happy New Year! Please enjoy our Top 10 PR Tips for Authors.

~ Alysson “Aly” Bourque, CEO

“Every moment is a fresh beginning.” —T.S. Eliot

2025 Top PR Tips for Authors

1. Keep writing.

2. If someone DM’s you to pay for a review or feature, run.

3. More product = more sales.

4. Keep exposure ongoing, consistent, and evolving.

5. Collaborate with other authors, community members, and businesses to expand your audience.

6. Contract out the services and tasks that you don’t have time to do or don’t have the expertise in.

7. Start marketing 3 months prior to your target date for coverage.

8. Remember that your book business is comprised of exposure, sales, credibility, consistency, perseverance, and effort. Success and sustainability happen when these things are done equally.

9. Never compare your book journey to others. Never measure your success against another author’s. Your business is your business only.

10. Start locally, expand regionally, then progress nationally.