Book Marketing & Publicity Services

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Our goal was simple but ambitious: increase visibility, drive consistent sales, and build long-term momentum for our book on Amazon—not just a short-lived launch spike.

Through a strategic Amazon Ads campaign managed by Expound Publicity, we achieved over 6 million impressions, 14,000+ engaged clicks, and 723 orders, generating more than $14,000 in direct sales over a ten-week period. Even during one of the most competitive retail seasons of the year, the campaign maintained steady sales velocity and strong reader engagement.

What stood out most was the consistency. Rather than a quick burst of activity, the ads supported sustained discoverability and ongoing revenue—exactly what we were aiming for. The strategy helped position the book for continued organic sales and long-term category strength well beyond the campaign window.

This experience reinforced the value of a data-driven, thoughtfully managed Amazon Ads strategy—one that prioritizes both immediate performance and long-term growth.

Campaign Highlights

• 6M+ impressions driving sustained discoverability
• 14K+ clicks from high-intent readers
• 723 orders generated through strategic targeting
• $14K+ in direct Amazon sales
• Consistent sales velocity during peak Q4 competition

Why It Worked

• Intentional keyword and category targeting
• Ongoing optimization based on performance data
• Focus on momentum and longevity—not just spikes 

From SEO to ads and social media campaigns, we offer a range of services that can help you reach your target audience and increase your revenue. 

Let us help you transform your business today!